Category Archives: Marketing

SteamKeg Games for your iPhone – Steamkeg

 

 

 

 

Working on the SteamKeg Project has turned out to be fantastic. Learning a lot about Ruby On Rails, forcing HTML5 and CSS3 compliance and (NEW!) utilising Google’s Font API. What a great project.

  1. Company Name
  2. Logo Design
  3. Website Design – page layout, copy editing, graphics design
  4. Social Media Build-out – facebook & twitter
  5. App Marketing

SteamKeg Games for your iPhone – Steamkeg.

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PubMatic Raises $7.5 Million For Ad Optimization Platform

PubMatic’s ad server that sits between online publishers and online ad networks like Google AdSense, Yahoo Publisher Network and Value Click. Its service helps publishers manage and maximize their advertising inventory by communicating with multiple ad networks to help them find the optimal ad layout and the highest paying ad network. PubMatic also provide users with a central dashboard to track all their ad networks and ad configurations.

via PubMatic Raises $7.5 Million For Ad Optimization Platform.

A Beginners Guide to PrestaShop – The Open Source e-Commerce CMS | Graphic and Web Design Blog

You always wanted to create your own online store but didn’t had the knowledge how to start or what shopping-cart solution to use?

No Problem! In this article I will introduce you the key-features of PrestaShop, one of the most used open-source e-Commerce shopping-cart solutions out there, which is free to use and with a big community.

via A Beginners Guide to PrestaShop – The Open Source e-Commerce CMS | Graphic and Web Design Blog.

Amazon Mechanical Turk – Welcome

Amazon Mechanical Turk – Welcome.

Robert Cialdini – Wikipedia, the free encyclopedia

Six “Weapons of Influence”

Cialdini defines six “weapons of influence”:

Reciprocity – People tend to return a favor, thus the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, despite Ethiopia suffering from a crippling famine and civil war at the time. Ethiopia had been reciprocating for the diplomatic support Mexico provided when Italy invaded Ethiopia in 1935.

Commitment and Consistency – If people commit, orally or in writing, to an idea or goal, they are more likely to honor that commitment. Even if the original incentive or motivation is removed after they have already agreed, they will continue to honor the agreement. For example, in car sales, suddenly raising the price at the last moment works because the buyer has already decided to buy. See cognitive dissonance.

Social Proof – People will do things that they see other people are doing. For example, in one experiment, one or more confederates would look up into the sky; bystanders would then look up into the sky to see what they were seeing. At one point this experiment aborted, as so many people were looking up that they stopped traffic. See conformity, and the Asch conformity experiments.

Authority – People will tend to obey authority figures, even if they are asked to perform objectionable acts. Cialdini cites incidents such as the Milgram experiments in the early 1960s and the My Lai massacre.

Liking – People are easily persuaded by other people that they like. Cialdini cites the marketing of Tupperware in what might now be called viral marketing. People were more likely to buy if they liked the person selling it to them. Some of the many biases favoring more attractive people are discussed. See physical attractiveness stereotype.

Scarcity – Perceived scarcity will generate demand. For example, saying offers are available for a “limited time only” encourages sales.

via Robert Cialdini – Wikipedia, the free encyclopedia.

5 Fantastic Facebook Fan Page Ideas to Learn From

So your business is on Facebook, and brand engagement is up thanks to some savvy social media strategy. You may even be interested in further distinguishing your brand by building a custom landing page for your account.

But what kind of value does a custom Facebook Fan Page offer? What are your fans looking for on a social network that they can’t get from your business website? For some insight, let’s check out how some big-name brands have stepped up their engagement by investing a little more TLC into their Facebook presence.

via 5 Fantastic Facebook Fan Page Ideas to Learn From.

Bio / Statement Done

Amelia Earhart is a photo essayist originally from Cleveland, Ohio and San Diego resident of ten years.  She has worked with various local foundations, including HeadNorth and Kids4Peace, reporting on events that shape our society and humanity. She is currently a design student at UCSD’s Digital Arts Center and spends her out-of-school time traveling and lurking about in museums. Amelia’s nescient approach to photography is best represented through her close-cropped portraits and whimsical essays. Preferring a “candid camera” approach, the bulk of her work with people is an ongoing exercise in intimacy and familiarity.

“I take snapshots to show the beauty in others. Everyone, even funny-looking people like myself, have a light to them that is unique and worth telling. My sole reason for taking someone’s picture is to illustrate this story – their story. The story of that moment or the story behind that expression. The light in their eyes and the tale on their face, these are what I look for.

As lighting is my biggest hurdle I let it decide my snapshots for me. The textures within the scene are my framework, an environment to enrich the interestingness of my subject. If I were a composer texture would be my melody, the subject my lyric and light my muse.”

How to promote your business using Facebook | Internet Marketing Optimization | SEO Expert

It would be difficult not to notice the astonishing growth of Facebook over the last few months.  Facebook now has 31 million members across the world and its growth has been so large that several people are talking of it as the new Microsoft.

Where there are members there is the potential to get customers, promote your business and drive traffic to your site or eBay listings.  After playing around with Facebook over the last few months, I have come up with a list of ways in which it can be used to your business.

via How to promote your business using Facebook | Internet Marketing Optimization | SEO Expert.