Category Archives: Business

SteamKeg Games for your iPhone – Steamkeg

 

 

 

 

Working on the SteamKeg Project has turned out to be fantastic. Learning a lot about Ruby On Rails, forcing HTML5 and CSS3 compliance and (NEW!) utilising Google’s Font API. What a great project.

  1. Company Name
  2. Logo Design
  3. Website Design – page layout, copy editing, graphics design
  4. Social Media Build-out – facebook & twitter
  5. App Marketing

SteamKeg Games for your iPhone – Steamkeg.

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PubMatic Raises $7.5 Million For Ad Optimization Platform

PubMatic’s ad server that sits between online publishers and online ad networks like Google AdSense, Yahoo Publisher Network and Value Click. Its service helps publishers manage and maximize their advertising inventory by communicating with multiple ad networks to help them find the optimal ad layout and the highest paying ad network. PubMatic also provide users with a central dashboard to track all their ad networks and ad configurations.

via PubMatic Raises $7.5 Million For Ad Optimization Platform.

Project Management Software – Copper Project

For those about to clock.

The web’s best project and task management software designed for your creative team.

via Project Management Software – Copper Project.

A Beginners Guide to PrestaShop – The Open Source e-Commerce CMS | Graphic and Web Design Blog

You always wanted to create your own online store but didn’t had the knowledge how to start or what shopping-cart solution to use?

No Problem! In this article I will introduce you the key-features of PrestaShop, one of the most used open-source e-Commerce shopping-cart solutions out there, which is free to use and with a big community.

via A Beginners Guide to PrestaShop – The Open Source e-Commerce CMS | Graphic and Web Design Blog.

Particletree » Visualizing Fitts’s Law

Math of the Obvious

Published in 1954, Fitts’s Law is an effective method of modeling the relationship of a very specific, yet common situation in interface design. That situation involves a human-powered appendage at rest (whether it’s physical like your finger or virtual like a mouse cursor) and a target area that’s located somewhere else. Here’s diagram the first:

via Particletree » Visualizing Fitts’s Law.

memcached – Wikipedia, the free encyclopedia

memcached (pronunciation: mem-cash-dee) is a general-purpose distributed memory caching system that was originally developed by Danga Interactive for LiveJournal, but is now used by many other sites. It is often used to speed up dynamic database-driven websites by caching data and objects in RAM to reduce the number of times an external data source (such as a database or API) must be read. Memcached runs on Unix, Windows and MacOS and is distributed under a permissive free software license[1].

via memcached – Wikipedia, the free encyclopedia.

Waterfall Project Management vs. Agile Project Management: The Paradigm Shift | Business Results Through Project Management Leadership

In a previous post titled Is Agile Project Management Compatible with PMI’s PMBOK? I mentioned that all the PMBOK processes can be done on an agile project as well. In fact, the PMBOK says: “There is no single best way to define an ideal project life cycle” as well as “The project manager, in collaboration with the project team, is always responsible for determining what processes are appropriate, and the appropriate degree of rigor for each process, for any given project.” In my mind, it’s clear that any project life cycle methodology can be used within the overall PMBOK framework of project management processes.

via Waterfall Project Management vs. Agile Project Management: The Paradigm Shift | Business Results Through Project Management Leadership.

Waterfall model – Wikipedia, the free encyclopedia

The waterfall model is a sequential software development process, in which progress is seen as flowing steadily downwards (like a waterfall) through the phases of Conception, Initiation, Analysis, Design (validation), Construction, Testing and Maintenance.

via Waterfall model – Wikipedia, the free encyclopedia.

Amazon Mechanical Turk – Welcome

Amazon Mechanical Turk – Welcome.

Robert Cialdini – Wikipedia, the free encyclopedia

Six “Weapons of Influence”

Cialdini defines six “weapons of influence”:

Reciprocity – People tend to return a favor, thus the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, despite Ethiopia suffering from a crippling famine and civil war at the time. Ethiopia had been reciprocating for the diplomatic support Mexico provided when Italy invaded Ethiopia in 1935.

Commitment and Consistency – If people commit, orally or in writing, to an idea or goal, they are more likely to honor that commitment. Even if the original incentive or motivation is removed after they have already agreed, they will continue to honor the agreement. For example, in car sales, suddenly raising the price at the last moment works because the buyer has already decided to buy. See cognitive dissonance.

Social Proof – People will do things that they see other people are doing. For example, in one experiment, one or more confederates would look up into the sky; bystanders would then look up into the sky to see what they were seeing. At one point this experiment aborted, as so many people were looking up that they stopped traffic. See conformity, and the Asch conformity experiments.

Authority – People will tend to obey authority figures, even if they are asked to perform objectionable acts. Cialdini cites incidents such as the Milgram experiments in the early 1960s and the My Lai massacre.

Liking – People are easily persuaded by other people that they like. Cialdini cites the marketing of Tupperware in what might now be called viral marketing. People were more likely to buy if they liked the person selling it to them. Some of the many biases favoring more attractive people are discussed. See physical attractiveness stereotype.

Scarcity – Perceived scarcity will generate demand. For example, saying offers are available for a “limited time only” encourages sales.

via Robert Cialdini – Wikipedia, the free encyclopedia.