5 Reasons Why Landing Pages & Forms are More Valuable than Homepages

5 Reasons Why Landing Pages & Forms are More Valuable than Homepages

A recent post over at Google made an interesting claim: The ROI for improvement is much better for landing pages and forms than it is for homepages. At first this sounds controversial, but it makes sense for many reasons. While the article talks about how to improve forms and landing pages, it doesn’t really explain why they are more valuable than home pages.

via 5 Reasons Why Landing Pages & Forms are More Valuable than Homepages.

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