As the first thing visitors see, home pages and headers often steal the design spotlight.
But above-the-fold thinking neglects the natural flow of vertical page layout. What happens when people reach the end of a page?
You can bet that a simple copyright statement won’t hold visitors’ attention, but many pages are designed with the expectation that people will find their way… or so we assume.
The bottom of a page is not the end of a website. An informative, compelling footer is the natural place to lead people to more information within the site rather than wandering aimlessly.