So your business is on Facebook, and brand engagement is up thanks to some savvy social media strategy. You may even be interested in further distinguishing your brand by building a custom landing page for your account.
But what kind of value does a custom Facebook Fan Page offer? What are your fans looking for on a social network that they can’t get from your business website? For some insight, let’s check out how some big-name brands have stepped up their engagement by investing a little more TLC into their Facebook presence.