Facebooks Clinically Precise Advertising

No matter what you think about Facebook, I think that nearly everything they’ve done can be described with one word: precision.In contrast to MySpace’s messy profile pages, Facebook looks like an interior of a Swiss bank. Their privacy options are very precise: you can choose exactly which users can see which parts of your profile. Their ads are very well targeted especially for users out of the US; Google AdSense ads I’m seeing pale in comparison.Now, they’ve introduced some very interesting options that I haven’t seen elsewhere: language and radius-based ad targeting for advertisers.Sure, you were able to target your ads by country before; but in some countries, several different languages are spoken. Now you can choose a certain language withing a country; for example, you can focus your ads on Spanish-speaking users in the United States

via Facebooks Clinically Precise Advertising.


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